Nearly one year ago, two beautiful friends, Hayley and Lauren sat at a café eating banana bread and chatted about a website they wanted to create. A website filled with positivity and all the colourful and exciting things about Adelaide. A website that was everything they were into.
These girls are dreamers. Hayley spent 12 years following and achieving her dreams in her radio and TV career and wholeheartedly believes that NO dream is too big. Anything is possible. “If you want something, go and bloody-well get it! Or at least try,” says Hayley.
Hayley and Lauren also get excited over the tiniest things too, like pineapples and colourful pants. That’s why they’re kindreds.
From a conversation over banana bread and coffee, Adelady was created.
Adelady is all about sharing the best of Adelaide – it is EVERYTHING you’re into. Hayley and Lauren have worked incredibly hard to make their dream come true and are ridiculously proud of what “our baby” has already become.
“Having worked in radio with an ever-changing brand and target audience, Adelady is so refreshing because our brand is so strong - we know what we’re about. Everything that goes into our baby is 100% genuine,” says Hayley.
Hayley works on Adelady full time, writing, editing, running the website and social media and working with their clients to help promote Adelaide businesses - as well as being a wife and mumma bear to her two little boys. Lauren works full-time as the Campaigns Manager at the Leukaemia Foundation and is building great connections with people to help grow the Adelady brand. She’s managed to get the girls into the Garden Of Unearthly Delights this year with an awesome Vintage Photo Booth Kombi Van.
The ladies behind Adelady have been dreaming BIG since they took their first breath and will likely continue to do so for the rest of their lives. So it couldn’t be more fitting that they illuminate meaning to the Candid DREAM BIG charm.
The Dream Big charm is a little sterling silver delight. It’s gorgeous, fun, SA-designed and exudes ridiculous amounts of inspiration. It couldn’t be more “Adelady” if it tried.
“Our Adelady goals keep getting bigger and bigger. And because we believe in dreaming BIG, we know those dreams will become a reality. Just watch us”, says Hayley.